ploy

英 [plɔɪ]

美 [plɔɪ]

n. 计谋; 策略; 手法; 花招

复数：ploys　过去式：ployed　

GRE

Collins.1 / BNC.9604 / COCA.11458

牛津词典

noun

计谋；策略；手法；花招
words or actions that are carefully planned to get an advantage over sb else
1. a clever marketing ploy
  机智的销售策略
2. It was all a ploy to distract attention from his real aims.
  那全是障眼法，借以转移对他真实目的的注意。

柯林斯词典

N-COUNT 计策；计谋；手段
Aployis a way of behaving that someone plans carefully and secretly in order to gain an advantage for themselves.
1. Christmas should be a time of excitement and wonder, not a cynical marketing ploy.
  圣诞节应该是兴奋和美妙的时刻，而不该是一种肆无忌惮的营销策略。

英英释义

noun

a maneuver in a game or conversation
Synonym:gambitstratagem
an opening remark intended to secure an advantage for the speaker
Synonym:gambit

双语例句

However, if your friend pretends over and over again to try and hit you, you can also enter a habituation learning phase, where you stop flinching, since you realize that it's all just a ploy.
但如果你的朋友总是假装一次又一次的这样做，你也可能进入到习惯性学习阶段，这时你不再退缩，因为你认识到那仅仅是个假象。
If there's anything more annoying than gloating, it's the lame little ploy we call envy preemption.
如果说什么比幸灾乐祸更令人生气，那就是我们称之为“嫉妒先发制人”的蹩脚小伎俩。
Mr Moore, a former ACT health minister, said it might be questioned whether the ploy was promotional, but highlighted the industry's latest of a series of desperate tactics.
摩尔先生是ACT的前卫生部长，他说，这种做法是否是促销宣传可能会受到质疑，但这种做法突出了烟草业不顾一切的系列最新策略。
It's just a ploy to make people feel sorry for him.
让大家为他惋惜只是一个计谋。
This ploy can take all sorts of seemingly innocent guises.
这种策略可以采用各种看上去似乎无害的伪装。
If so, it is a ploy to be welcomed.
如果是这样，这个花招应受到欢迎。
Fox responded quickly, saying that it has negotiated in good faith, and called Cablevision's claims a "ploy" to get the government to step in.
福克斯迅速作出反应，说谈判是真诚，并且声称有线电视的主张是一个“策略”，希望得到政府的介入。
Christmas should be a time of excitement and wonder, not a cynical marketing ploy.
圣诞节应该是兴奋和美妙的时刻，而不该是一种肆无忌惮的营销策略。
Their complaints are not treated as a ploy any more.
它们的抱怨现在再也不被视为是一种策略。
Using the Welsh name was a clever marketing ploy.
用这个威尔士名字是个聪明的营销策略。