goodwill

英 [ˌɡʊdˈwɪl]

美 [ˌɡʊdˈwɪl]

n. 友善; 友好; 善意; 亲善; 信誉; 商誉

Collins.2 / BNC.6487 / COCA.8768

牛津词典

noun

友善；友好；善意；亲善
friendly or helpful feelings towards other people or countries
1. a spirit of goodwill in international relations
  国际关系中的亲善精神
2. a goodwill gesture/a gesture of goodwill
  友好的表示
信誉；商誉
the good relationship between a business and its customers that is calculated as part of its value when it is sold

N-UNCOUNT 友善；善意；亲善
Goodwillis a friendly or helpful attitude towards other people, countries, or organizations.
1. I invited them to dinner, a gesture of goodwill...
  我请他们吃饭以示友善。
2. They depend on the goodwill of visitors to pick up rubbish.
  他们相信游客会自觉捡起垃圾。
N-UNCOUNT 信誉；商誉
Thegoodwillof a business is something such as its good reputation, which increases the value of the business.
1. We do not want to lose the goodwill built up over 175 years.
  我们不想让历经175年树立起来的良好信誉毁于一旦。

noun

a disposition to kindness and compassion
1. the victor's grace in treating the vanquished
Synonym:gracegood will
the friendly hope that something will succeed
Synonym:good will
(accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
Synonym:good will

Christmas reminds us that we can trust in God's promise of peace on Earth and goodwill toward men.
圣诞节提醒我们，我们可以信任上帝的诺言的地球的和平和善意，男人。
With good commercial reputations and exquisite workmanship, we have earned goodwill from our customers.
公司凭借精湛的工艺和良好的商业信誉，博得客户称誉。
Nevertheless, some people, out of goodwill, remind us on the negative effect of the Olympic Economy.
也有人对奥运经济的负面效应给予了善意的提醒。
He attended the meeting as a goodwill messenger.
他作为友好使者出席了会议。
Give sufficient goodwill on both sides, there's no reason why this dispute shouldn't be resolved.
只要双方都有足够的诚意，这种纠纷是没有理由解决不了的。
We pursue a policy of goodwill in international relations.
我们在处理国际关系中遵循亲善友好的政策。
The research of Goodwill Accounting Theory to enterprises goodwill with the actual operation is of guiding significance.
商誉会计理论的研究对企业商誉的实际操作具有指导意义。
I would like to thank the Vienna Philharmonic for becoming our goodwill ambassador this morning.
我愿感谢维也纳爱乐乐团今天上午成为我们的亲善大使。
Leading examples are goodwill, patents, and trademarks.
最显著的例子就是商誉、专利和商标等。
Lack of trust destroys goodwill.
信任缺失破坏了商誉。